Case studies

Selected engagements — outcomes describe process results, not revenue guarantees.

Chilled foods supplier

Metro fresh launch alignment

Challenge

Regional teams presented different promo stories to the same buyer group across Incheon and Gyeonggi.

Solution

Multi-Region Alignment Storyboard with swap modules and a shared proof index.

Outcome

One core deck family adopted across both regions; follow-up templates reduced rewrite time after meetings.

Household brand

Home aisle proof refresh

Challenge

Buyers requested planogram-fit visuals; existing materials were product-centric without shelf context.

Solution

Home Aisle Proof Pack with comparison frames and store walk checklist.

Outcome

Category review moved forward with proof the buyer referenced on the call.

Food supplier

National executive compression

Challenge

28-slide deck lost executive attention; proof was buried in appendix chaos.

Solution

National Account Executive Bundle with 8-slide core and categorized proof appendix.

Outcome

Presenter completed review inside scheduled window; Q&A sheet matched live objections.

Multi-category supplier

Program atlas rollout

Challenge

No maintained system for proof, prep rhythms, or follow-up — each quarter started from zero.

Solution

Full Sell-In Program Atlas with tagged proof library and train-the-trainer for internal editors.

Outcome

Regional leads adopted tagged proof blocks; two junior editors shipped acceptable deck variants.