How we build sell-in narratives
A repeatable flow — not a black-box creative sprint. You see narrative decisions at each phase.
01
Intake
Buyer format, meeting length, category norms, and existing proof audited.
02
Spine
Single narrative thread drafted with regional swap points identified.
03
Build
Slides, proof blocks, and prep notes assembled in parallel tracks.
04
Review
Internal reviewer checks consistency; client feedback round included.
05
Ship
Final pack, follow-up templates, and optional train-the-trainer.
Before
- — Decks rebuilt per meeting with drifting proof
- — HQ and regional openers misaligned
- — Follow-up notes lost in email threads
After
- — Indexed proof library with regional tags
- — Modular slides with fixed narrative spine
- — Follow-up summary templates archived